How can innovations lead to positive results?

Question from the Internet:

“Resistance to change is considered to be one of the major problems in implementing any innovative plans. What are the possible causes for this resistance and how can there be remedies?”

We are very simple creatures. We work according to 100% self-serving, self-justifying, egocentric, and individualistic “pleasure/pain” calculations.

Thus we resist any changes that we deem “bad” from our egocentric and subjective viewpoint, but we go along with innovations and changes that we deem “positive or good” for ourselves.

So if we want people to go along with innovative plans, we have to make sure they “buy into” such plans, believing that they are for their own good. And this is basically how sophisticated marketing and political propaganda works, fooling and brainwashing people.

The problem is that such enticement and propaganda are false because it works through coercion, scaremongering, fake promises, or misleading propaganda. In this case, the initial agreement and participation in those innovative plans fade over time and turn into negative rebound reactions.

The problem is rooted in the most egocentric, self-serving, and exploitative “innovations” that serve the interest of a few, at the expense of the many. And as long as our human societies are built by and for our inherently selfish, manipulative, and destructive nature, all “innovations” and great plans end in ruin.

In order to correct this, our “innovative plans” and the way we offer them to others have to be based on very different values, goals, and intentions, which all need to come from a friend and “upgraded” human nature.